Not all call centers are created equal: Why Optima offers more than just a call center
Not all call centers are created equal: Why Optima offers more than just a call center In a world where customer experience plays a crucial role in the success of a business, choosing a call center partner can mean the difference between customer loyalty and lost customers. While on the surface many call centers [...]
Romania: Best country for outsourcing
Romania: The best country for outsourcing Let's get to know each other! Companies are constantly looking to optimize their costs and increase operational efficiency. Outsourcing has become a preferred solution to accomplish these goals, and choosing the right destination is critical to the success of this process. In this context, Romania stands out as one of the most attractive [...]
Help Desk vs. Tech Support: Differences and Complementary Roles
Help Desk vs. Tech Support: Differences and Complementary Roles In an increasingly complex technology landscape, organizations rely on support services to keep their operations running smoothly and their users happy. Two of the most common concepts encountered in this context are Help Desk and Tech Support. Although often used interchangeably, these two functions have different roles [...]
Optima: A success story built on passion and innovation
Optima: The story of success built on passion and innovation Our story began a few years ago, in a modest office with just nine passionate people. Today, we have grown into a large and dedicated team with offices in Bucharest, Iasi and Brasov, and we are proud to be among the leaders in business process outsourcing in Romania. We have built our reputation [...]
From the first "Hello" to a customer for life: The magic behind Optima solutions
From first hello to customer for life: The magic behind Optima solutions Have you ever wondered what makes some companies have customers who return with smiles year after year? The secret lies in how they turn every interaction into a memorable moment. And that's where our story about how Optima [...]
Empathic Communication The Art of Building Authentic Connections
Empathic Communication The Art of Building Authentic Connections I still remember the moment when I realized the power of empathy in communication. One day, one of my coworkers walked into the office visibly upset. Instead of saying the classic "Let it pass!" or ignore him, I stopped what I was doing and asked him simply: "You seem to be going through a [...]
Gamification of internal training: A powerful tool to increase employee engagement
Gamification of internal training: A powerful tool for increasing employee engagement In a world where dynamism and competitiveness define the modern business environment, companies are constantly looking for innovative ways to keep their employees motivated and engaged. One concept that has gained momentum in recent years is gamification of in-house training. This approach not only revitalizes [...]
Practical guide: how to choose the right partner to increase conversions
Practical guide: how to choose the right partner to increase conversions Imagine your business is a complex jigsaw puzzle, and strategic partnerships are the missing pieces that complete the picture of success. Choosing the right partner can be the difference between modest growth and an explosion of conversions. Whether it's collaborations with influencers, other [...]
The importance of a high NPS in business success
The importance of a high NPS in business success Net Promoter Score (NPS) has become an essential tool to measure and evaluate customer loyalty and satisfaction. In an increasingly competitive marketplace, a high NPS not only reflects customer satisfaction, but also has the potential to turn those customers into loyal promoters of a [...]
Omnichannel vs. Multichannel in Customer Relationships: What's the Difference and What's Right for Your Business?
Omnichannel vs. Multichannel in Customer Relationships: What's the Difference and What's Right for Your Business? In the dynamic landscape of modern business, customer relationships play a central role in the success of any organization. One of the most important decisions you need to make in this context is choosing the right strategy to [...]
