{"id":10645,"date":"2025-07-02T14:53:53","date_gmt":"2025-07-02T11:53:53","guid":{"rendered":"https:\/\/optimacall.ro\/?p=10645"},"modified":"2025-07-02T14:58:42","modified_gmt":"2025-07-02T11:58:42","slug":"centros-de-llamadas-deslocalizados-o-deslocalizados-que-le-convienen","status":"publish","type":"post","link":"https:\/\/optimacall.ro\/es\/centros-de-llamadas-deslocalizados-o-deslocalizados-que-le-convienen\/","title":{"rendered":"Centros de llamadas deslocalizados o deslocalizados: \u00bfcu\u00e1l le conviene?"},"content":{"rendered":"<style>.elementor-10645 .elementor-element.elementor-element-e2c6525{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;overflow:visible;}.elementor-10645 .elementor-element.elementor-element-e2c6525.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-widget-image .widget-image-caption{color:var( 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data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487ddb1 elementor-widget elementor-widget-image\" data-id=\"487ddb1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch.webp\" class=\"attachment-full size-full wp-image-10649\" alt=\"Centros de llamadas deslocalizados o deslocalizados: \u00bfcu\u00e1l le conviene m\u00e1s?\" srcset=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch.webp 2560w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch-300x150.webp 300w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch-1024x512.webp 1024w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch-768x384.webp 768w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch-1536x768.webp 1536w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch-2048x1024.webp 2048w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Copy-of-Outsourced-IT-Helpdesk-Why-Tech-Companies-Are-Making-the-Switch-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2d089 elementor-widget elementor-widget-heading\" data-id=\"5e2d089\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><p>Servicios de Call Center Nearshore vs. Offshore: \u00bfQu\u00e9 le conviene?<\/p><p>\u00bfEncaja?<\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98ecd9 elementor-widget elementor-widget-text-editor\" data-id=\"a98ecd9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En la econom\u00eda global de hoy en d\u00eda, la externalizaci\u00f3n de los servicios de los centros de llamadas ya no es s\u00f3lo una cuesti\u00f3n de reducir costes, sino tambi\u00e9n de seguir siendo competitivos, prestar asistencia a los clientes 24 horas al d\u00eda, 7 d\u00edas a la semana y satisfacer las expectativas cada vez mayores en cuanto a la experiencia del cliente. Pero la pregunta clave sigue siendo: <strong>elija <em>servicios de centros de llamadas deslocalizados<\/em> \u00bfo la variante cercana a la costa?<\/strong><\/p><p>En este art\u00edculo le mostraremos las diferencias, las ventajas, los retos y algunos datos que le ayudar\u00e1n a tomar la mejor decisi\u00f3n para su empresa.<\/p><hr data-start=\"738\" data-end=\"741\" \/><h3><strong>\u2705 \u00bfQu\u00e9 son los servicios de centros de llamadas deslocalizados?<\/strong><\/h3><p><strong>Ventajas:<\/strong><\/p><p>La externalizaci\u00f3n al extranjero consiste en trasladar las operaciones de atenci\u00f3n al cliente a un pa\u00eds lejano, como India, Filipinas o Latinoam\u00e9rica.<\/p><p>La externalizaci\u00f3n en el extranjero permite a las empresas ahorrar hasta 1.000 millones de euros. <strong>70%<\/strong> de los costes laborales y los equipos deslocalizados cubren m\u00faltiples zonas horarias, proporcionando apoyo <strong>sin escalas<\/strong> para los clientes.<\/p><p><strong>Desaf\u00edos:<\/strong><br \/>Aunque el ahorro es importante, tambi\u00e9n hay riesgos. Un informe de 2024 muestra que <strong>65% entre clientes<\/strong> esperan que los agentes comprendan su cultura y su idioma, lo que puede resultar m\u00e1s dif\u00edcil en el extranjero sin una formaci\u00f3n adecuada y unos procesos claros de adaptaci\u00f3n cultural.<\/p><hr data-start=\"1335\" data-end=\"1338\" \/><h3><strong>\u2705 \u00bfQu\u00e9 son los servicios de centro de llamadas Nearshore?<\/strong><\/h3><p>La externalizaci\u00f3n \"nearshore\" significa trasladar las operaciones a un pa\u00eds geogr\u00e1ficamente cercano, con un huso horario y una cultura similares. Por ejemplo, muchas empresas de Europa Occidental eligen Europa del Este, mientras que las estadounidenses trabajan con M\u00e9xico o Colombia.<\/p><p>\ud83d\udcca <strong>Aspectos clave:<\/strong><\/p><ul><li>Nearshore puede suponer un ahorro de <strong>40-50%<\/strong> a los equipos internos.<\/li><li>Seg\u00fan ContactBabel, las empresas que trabajan con socios deslocalizados obtienen puntuaciones de satisfacci\u00f3n de los clientes de hasta el <strong>40% m\u00e1s grande<\/strong>gracias a la fluidez ling\u00fc\u00edstica y la afinidad cultural.<\/li><\/ul><hr data-start=\"1769\" data-end=\"1772\" \/><h3><strong>Offshore vs. Nearshore: comparaci\u00f3n real<\/strong><\/h3><p>Al comparar <strong>servicios de centros de llamadas deslocalizados<\/strong> con las opciones nearshore, hay claras diferencias a tener en cuenta. Los centros deslocalizados pueden suponer un ahorro de costes de hasta el <strong>70%<\/strong>, atractivas para las empresas con presupuestos limitados. Sin embargo, suelen tener menos alineaci\u00f3n horaria y afinidad cultural, lo que puede afectar a la colaboraci\u00f3n y la satisfacci\u00f3n del cliente si no se gestionan con cuidado. En cambio, los centros deslocalizados ofrecen ahorros de <strong>40-50%<\/strong>pero con las ventajas a\u00f1adidas de unos husos horarios m\u00e1s alineados, una mayor compatibilidad cultural y una comunicaci\u00f3n m\u00e1s fluida. La disponibilidad de talento es muy alta en los destinos offshore, mientras que las regiones nearshore suelen tener una base de talento m\u00e1s reducida pero m\u00e1s especializada. Como resultado, los resultados de satisfacci\u00f3n del cliente suelen ser <strong>con socios cercanos<\/strong>porque su dominio de la lengua y su comprensi\u00f3n cultural est\u00e1n m\u00e1s cerca de su clientela.<\/p><hr data-start=\"2106\" data-end=\"2109\" \/><h3><strong>\u2705 \u00bfQu\u00e9 opci\u00f3n le conviene?<\/strong><\/h3><p>La decisi\u00f3n entre mar adentro o cerca de la costa depende de varias cuestiones:<\/p><ul><li><strong>Presupuesto:<\/strong> \u00bfQu\u00e9 nivel de ahorro desea?<\/li><li><strong>Complejidad de los servicios:<\/strong> \u00bfNecesita asistencia t\u00e9cnica avanzada o informaci\u00f3n confidencial?<\/li><li><strong>Experiencia del cliente:<\/strong> \u00bfPrioriza una CX impecable a unos costes m\u00ednimos?<\/li><li><strong>Conformidad:<\/strong> \u00bfPuede el socio elegido garantizar la seguridad de los datos y el cumplimiento de la normativa (por ejemplo, GDPR)?<\/li><\/ul><p>El mercado mundial de externalizaci\u00f3n de centros de llamadas alcanzar\u00e1 los <strong>496.000 millones en 2027<\/strong> (Statista). Cada vez m\u00e1s empresas combinan estrategias deslocalizadas y deslocalizadas para lograr un equilibrio \u00f3ptimo entre costes, flexibilidad y satisfacci\u00f3n del cliente.<\/p><hr data-start=\"2392\" data-end=\"2395\" \/><p>Ambos modelos ofrecen ventajas \u00fanicas. Lo importante es elegir un socio de BPO flexible y con experiencia que entienda su sector, sus clientes y sus objetivos.<\/p><h4 data-start=\"2397\" data-end=\"2446\">\ud83d\udc49 \u00bfQuieres saber qu\u00e9 opci\u00f3n te conviene? Obt\u00e9n m\u00e1s informaci\u00f3n sobre <a href=\"\/es\/services\/externalizacion-de-centros-de-llamadas\/\">Externalizaci\u00f3n de centros de llamadas<\/a> y vea c\u00f3mo podemos ayudarle a escalar.<\/h4><hr data-start=\"2633\" data-end=\"2636\" \/><p>\u00a0<\/p><p>En <strong>Servicios de Optima Solutions<\/strong>hemos ayudado a empresas tecnol\u00f3gicas de toda Europa a crear ecosistemas de asistencia \u00e1giles, eficientes y centrados en el usuario que crecen con ellas.<\/p><p>\ud83d\udc49 Construyamos el tuyo.<br \/><a href=\"mailto: office@optimacall.ro\">\ud83d\udce9 P\u00f3ngase en contacto con nuestro equipo hoy mismo para descubrir una soluci\u00f3n adaptada a su empresa.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b337e41 elementor-widget elementor-widget-button\" data-id=\"b337e41\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" 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0 0 0 393.152 304H428.8c45.435 0 83.2-37.584 83.2-83.2 0-45.099-38.101-83.2-83.2-83.2zm0 118.4h-91.026c12.837 14.669 14.415 42.825-4.95 61.05 11.227 19.646 1.687 45.624-12.925 53.625 6.524 39.128-10.076 61.325-50.6 61.325H248c-45.491 0-77.21-35.913-120-39.676V215.571c25.239-2.964 42.966-21.222 59.075-39.596 11.275-12.65 21.725-25.3 30.799-39.875C232.355 112.712 244.006 80 252.8 80c23.375 0 44 8.8 44 35.2 0 35.2-26.4 53.075-26.4 70.4h158.4c18.425 0 35.2 16.5 35.2 35.2 0 18.975-16.225 35.2-35.2 35.2zM88 384c0 13.255-10.745 24-24 24s-24-10.745-24-24 10.745-24 24-24 24 10.745 24 24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Vamos a conocernos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cen economia global\u0103 de ast\u0103zi, externalizarea serviciilor de call center nu mai \u00eenseamn\u0103 doar reducerea costurilor \u2014 ci \u0219i p\u0103strarea competitivit\u0103\u021bii, suportul clien\u021bilor 24\/7 \u0219i atingerea a\u0219tept\u0103rilor tot mai mari legate de experien\u021ba clientului. \u00cens\u0103 \u00eentrebarea cheie r\u0103m\u00e2ne: alegi offshore call center services sau varianta nearshore?<br \/>\n\u00cen acest articol \u00ee\u021bi ar\u0103t\u0103m diferen\u021bele, avantajele, provoc\u0103rile \u0219i c\u00e2teva date concrete care [\u2026]<\/p>\n","protected":false},"author":9,"featured_media":10649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Care 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