{"id":10718,"date":"2025-07-18T17:28:30","date_gmt":"2025-07-18T14:28:30","guid":{"rendered":"https:\/\/optimacall.ro\/?p=10718"},"modified":"2025-07-29T14:30:14","modified_gmt":"2025-07-29T11:30:14","slug":"la-externalizacion-de-la-televenta-la-solucion-que-aumento-las-conversiones-de-una-marca-europea-de-fmcg","status":"publish","type":"post","link":"https:\/\/optimacall.ro\/es\/la-externalizacion-de-la-televenta-la-solucion-que-aumento-las-conversiones-de-una-marca-europea-de-fmcg\/","title":{"rendered":"Externalizaci\u00f3n de la televenta: la soluci\u00f3n que aument\u00f3 las conversiones de una marca europea de gran consumo"},"content":{"rendered":"<style>.elementor-10718 .elementor-element.elementor-element-e2c6525{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;overflow:visible;}.elementor-10718 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.elementor-element.elementor-element-0a8d661 .elementor-button-content-wrapper{flex-direction:row;}@media(max-width:1024px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-10718 .elementor-element.elementor-element-edfc5c8{--grid-auto-flow:row;}}@media(max-width:767px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-10718 .elementor-element.elementor-element-5e2d089 .elementor-heading-title{font-size:32px;}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-10718 .elementor-element.elementor-element-edfc5c8{--e-con-grid-template-columns:repeat(1, 1fr);--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10718\" class=\"elementor elementor-10718\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c6525 e-flex e-con-boxed e-con e-parent\" data-id=\"e2c6525\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487ddb1 elementor-widget elementor-widget-image\" data-id=\"487ddb1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3.png\" class=\"attachment-full size-full wp-image-10719\" alt=\"\" srcset=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3.png 2240w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3-300x169.png 300w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3-1024x576.png 1024w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3-768x432.png 768w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3-1536x864.png 1536w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3-2048x1152.png 2048w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/07\/Banner-articole-Iulie-3-18x10.png 18w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2d089 elementor-widget elementor-widget-heading\" data-id=\"5e2d089\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Externalizaci\u00f3n de la televenta: la soluci\u00f3n que aument\u00f3 las conversiones de una marca europea de gran consumo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b337e41 elementor-widget elementor-widget-button\" data-id=\"b337e41\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimacall.ro\/es\/contacto-optimo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comments\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M532 386.2c27.5-27.1 44-61.1 44-98.2 0-80-76.5-146.1-176.2-157.9C368.3 72.5 294.3 32 208 32 93.1 32 0 103.6 0 192c0 37 16.5 71 44 98.2-15.3 30.7-37.3 54.5-37.7 54.9-6.3 6.7-8.1 16.5-4.4 25 3.6 8.5 12 14 21.2 14 53.5 0 96.7-20.2 125.2-38.8 9.2 2.1 18.7 3.7 28.4 4.9C208.1 407.6 281.8 448 368 448c20.8 0 40.8-2.4 59.8-6.8C456.3 459.7 499.4 480 553 480c9.2 0 17.5-5.5 21.2-14 3.6-8.5 1.9-18.3-4.4-25-.4-.3-22.5-24.1-37.8-54.8zm-392.8-92.3L122.1 305c-14.1 9.1-28.5 16.3-43.1 21.4 2.7-4.7 5.4-9.7 8-14.8l15.5-31.1L77.7 256C64.2 242.6 48 220.7 48 192c0-60.7 73.3-112 160-112s160 51.3 160 112-73.3 112-160 112c-16.5 0-33-1.9-49-5.6l-19.8-4.5zM498.3 352l-24.7 24.4 15.5 31.1c2.6 5.1 5.3 10.1 8 14.8-14.6-5.1-29-12.3-43.1-21.4l-17.1-11.1-19.9 4.6c-16 3.7-32.5 5.6-49 5.6-54 0-102.2-20.1-131.3-49.7C338 339.5 416 272.9 416 192c0-3.4-.4-6.7-.7-10C479.7 196.5 528 238.8 528 288c0 28.7-16.2 50.6-29.7 64z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">P\u00f3ngase en contacto con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98ecd9 elementor-widget elementor-widget-text-editor\" data-id=\"a98ecd9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"402\" data-end=\"686\">Puede sonar a t\u00f3pico, pero a veces la simple decisi\u00f3n de dejar que otro se ocupe de las ventas marca la diferencia. Eso es lo que descubri\u00f3 una marca europea de productos de gran consumo cuando decidi\u00f3 externalizar su departamento de ventas. <strong data-start=\"622\" data-end=\"635\">televentas<\/strong> y se encontr\u00f3 literalmente con <strong data-start=\"666\" data-end=\"685\">se duplican las ventas<\/strong>.<\/p><p data-start=\"688\" data-end=\"886\">Y no, no estamos hablando de una empresa enorme con presupuestos ilimitados, sino de una marca madura en un momento en que necesitaba aumentar su impacto sin ampliar ca\u00f3ticamente su equipo interno.<\/p><h2 data-start=\"893\" data-end=\"916\">\u00bfPor qu\u00e9 externalizar?<\/h2><p data-start=\"918\" data-end=\"960\">Todo empez\u00f3 con una simple pregunta:<\/p><blockquote data-start=\"961\" data-end=\"1065\"><p data-start=\"963\" data-end=\"1065\">\"\u00bfC\u00f3mo podemos vender m\u00e1s, m\u00e1s r\u00e1pido, sin presionar a nuestro equipo de ventas sobre el terreno?\".<\/p><\/blockquote><p data-start=\"1067\" data-end=\"1303\">La respuesta: la externalizaci\u00f3n de la televenta, es decir, trabajar con un equipo especializado, ya formado en el arte de la venta telef\u00f3nica, que pueda captar clientes potenciales, llamar a los clientes, presentar ofertas y, lo m\u00e1s importante, convertir.<\/p><p>\u00bfQu\u00e9 hicieron en realidad?<\/p><ol data-start=\"1336\" data-end=\"1690\"><li data-start=\"1336\" data-end=\"1459\"><p data-start=\"1339\" data-end=\"1459\"><strong data-start=\"1339\" data-end=\"1400\">Eligieron un socio especializado en venta telef\u00f3nica B2C<\/strong>que conoc\u00eda bien el mercado de Europa Central y Oriental.<\/p><\/li><li data-start=\"1460\" data-end=\"1594\"><p data-start=\"1463\" data-end=\"1594\">Construyeron juntos <strong data-start=\"1485\" data-end=\"1515\">guiones de llamada personalizados<\/strong> sobre el perfil del consumidor: breve, claro, humano sin sonar como un robot.<\/p><\/li><li data-start=\"1595\" data-end=\"1690\"><p data-start=\"1598\" data-end=\"1690\">Empezaron con una campa\u00f1a piloto de 4 semanas y la probaron, ajustaron y optimizaron constantemente.<\/p><\/li><\/ol><h2 data-start=\"1697\" data-end=\"1714\">\u00bfQu\u00e9 consiguieron?<\/h2><p data-start=\"1716\" data-end=\"1752\">Los resultados no se hicieron esperar:<\/p><ul data-start=\"1754\" data-end=\"2007\"><li data-start=\"1754\" data-end=\"1823\"><p data-start=\"1756\" data-end=\"1823\">\ud83d\udcc8 <strong data-start=\"1759\" data-end=\"1806\">El \u00edndice de conversi\u00f3n pas\u00f3 de 9% a 18%<\/strong> en s\u00f3lo 3 meses<\/p><\/li><li data-start=\"1824\" data-end=\"1884\"><p data-start=\"1826\" data-end=\"1884\">\u23f3 El tiempo de seguimiento de las pistas se reduce en m\u00e1s de 40%<\/p><\/li><li data-start=\"1885\" data-end=\"2007\"><p data-start=\"1887\" data-end=\"2007\">\ud83d\udcb8 El coste por venta baj\u00f3 y los clientes estaban m\u00e1s contentos de lo esperado (s\u00ed, tambi\u00e9n la empat\u00eda por tel\u00e9fono)<\/p><\/li><\/ul><p data-start=\"2009\" data-end=\"2157\">Pero quiz\u00e1s lo m\u00e1s importante: <strong data-start=\"2038\" data-end=\"2130\">El equipo interno de ventas pudo centrarse en asociaciones y canales estrat\u00e9gicos<\/strong>no en tareas repetitivas.<\/p><h2 data-start=\"2164\" data-end=\"2188\">\u00bfQu\u00e9 marc\u00f3 la diferencia?<\/h2><p data-start=\"2190\" data-end=\"2595\">\ud83d\udd39 <strong data-start=\"2193\" data-end=\"2208\">La voz humana<\/strong> - Los agentes de televenta subcontratados no se limitaron a seguir un gui\u00f3n. Escuchaban, entend\u00edan y adaptaban la conversaci\u00f3n.<br data-start=\"2323\" data-end=\"2326\" \/>\ud83d\udd39 <strong data-start=\"2329\" data-end=\"2359\">Control en tiempo real<\/strong> - Cada llamada se analizaba y los informes diarios mostraban inmediatamente lo que funcionaba y lo que hab\u00eda que ajustar.<br data-start=\"2471\" data-end=\"2474\" \/>\ud83d\udd39 <strong data-start=\"2477\" data-end=\"2494\">Flexibilidad<\/strong> - La campa\u00f1a se ampli\u00f3 f\u00e1cilmente, sin necesidad de contrataci\u00f3n interna ni formaci\u00f3n complicada.<\/p><h2 data-start=\"1937\" data-end=\"1962\">\u00bfQu\u00e9 hacemos en Optima?<\/h2><p data-start=\"1964\" data-end=\"2242\">El Optima, <strong data-start=\"1975\" data-end=\"2025\">vender no es un gui\u00f3n recitado mec\u00e1nicamente<\/strong>sino una conversaci\u00f3n real con la persona al otro lado de la l\u00ednea. Los agentes reciben formaci\u00f3n no solo en t\u00e9cnicas de cierre, sino tambi\u00e9n en <strong data-start=\"2152\" data-end=\"2172\">escucha activa<\/strong>, <strong data-start=\"2174\" data-end=\"2201\">gesti\u00f3n de objeciones<\/strong> y <strong data-start=\"2205\" data-end=\"2241\">establecer una conexi\u00f3n aut\u00e9ntica<\/strong>.<\/p><p data-start=\"2244\" data-end=\"2252\">M\u00e1s:<\/p><ul data-start=\"2254\" data-end=\"2437\"><li data-start=\"2254\" data-end=\"2307\"><p data-start=\"2256\" data-end=\"2307\">Se utilizan herramientas modernas de informes y CRM<\/p><\/li><li data-start=\"2308\" data-end=\"2371\"><p data-start=\"2310\" data-end=\"2371\">Las campa\u00f1as se ajustan en tiempo real, no tras meses de an\u00e1lisis<\/p><\/li><li data-start=\"2372\" data-end=\"2437\"><p data-start=\"2374\" data-end=\"2437\">Los clientes tienen acceso a datos claros sobre lo que funciona y lo que no.<\/p><\/li><\/ul><h2 data-start=\"2602\" data-end=\"2615\">\u00bfCu\u00e1l es la conclusi\u00f3n?<\/h2><p data-start=\"2617\" data-end=\"2872\">Externalizaci\u00f3n de la televenta <strong data-start=\"2642\" data-end=\"2686\">ya no se trata s\u00f3lo de reducir costes<\/strong>. Significa rapidez, flexibilidad y resultados claros.<br data-start=\"2738\" data-end=\"2741\" \/>En el caso de esta marca de productos de gran consumo, la externalizaci\u00f3n fue la clave para <strong data-start=\"2804\" data-end=\"2871\">un modelo de ventas m\u00e1s eficaz, m\u00e1s humano y mucho m\u00e1s escalable<\/strong>.<\/p><h3 data-start=\"2879\" data-end=\"2890\">\u00bfMerece la pena?<\/h3><p data-start=\"2892\" data-end=\"3153\">Si tiene un buen producto, pero cree que no llega a sus clientes con la suficiente rapidez o eficacia, la respuesta puede ser sencilla:<br data-start=\"3009\" data-end=\"3012\" \/>\u27a1\ufe0f Deje sus ventas diarias en manos de un equipo de profesionales de la televenta.<br data-start=\"3092\" data-end=\"3095\" \/>C\u00e9ntrate en la estrategia y las conversiones llegar\u00e1n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edfc5c8 e-grid e-con-boxed e-con e-child\" data-id=\"edfc5c8\" 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13.255-10.745 24-24 24s-24-10.745-24-24 10.745-24 24-24 24 10.745 24 24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Vamos a conocernos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Externalizarea telesales: Solu\u021bia care a crescut conversiile unui brand FMCG european Contacteaz\u0103-ne Poate p\u0103rea un cli\u0219eu, dar uneori simpla decizie de a l\u0103sa pe altcineva s\u0103 se ocupe de v\u00e2nz\u0103ri face toat\u0103 diferen\u021ba. Asta a descoperit \u0219i un brand european din industria FMCG, care a ales s\u0103 externalizeze activitatea de telesales \u0219i s-a trezit, la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Externalizare telesales: Studiu de caz<\/title>\n<meta name=\"description\" content=\"Un brand FMCG european a crescut rata de conversie cu 100% \u00een 6 luni prin externalizarea telesales c\u0103tre Optima Solutions Services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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