{"id":11517,"date":"2025-11-12T11:32:21","date_gmt":"2025-11-12T09:32:21","guid":{"rendered":"https:\/\/optimacall.ro\/?p=11517"},"modified":"2025-11-12T11:51:23","modified_gmt":"2025-11-12T09:51:23","slug":"psychologie-de-lacheteur-du-vendredi-noir","status":"publish","type":"post","link":"https:\/\/optimacall.ro\/fr\/psychologie-de-lacheteur-du-vendredi-noir\/","title":{"rendered":"La psychologie de l'acheteur du vendredi noir"},"content":{"rendered":"<style>.elementor-11517 .elementor-element.elementor-element-e2c6525{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;overflow:visible;}.elementor-11517 .elementor-element.elementor-element-e2c6525.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );line-height:var( --e-global-typography-accent-line-height );}.elementor-11517 .elementor-element.elementor-element-b337e41 .elementor-button{background-color:#F4941C;}.elementor-11517 .elementor-element.elementor-element-b337e41 .elementor-button-content-wrapper{flex-direction:row;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-11517 .elementor-element.elementor-element-5e2d089{text-align:left;}.elementor-11517 .elementor-element.elementor-element-5e2d089 .elementor-heading-title{font-family:\"Inter\", Sans-serif;font-size:40px;font-weight:600;line-height:1.1em;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-11517 .elementor-element.elementor-element-a98ecd9{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:19px 19px 19px 19px;text-align:justify;}.elementor-11517 .elementor-element.elementor-element-a98ecd9.elementor-element{--align-self:stretch;}.elementor-11517 .elementor-element.elementor-element-edfc5c8{--display:grid;--e-con-grid-template-columns:repeat(3, 1fr);--e-con-grid-template-rows:repeat(2, 1fr);--grid-auto-flow:row;overflow:visible;}.elementor-widget-icon.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-primary );}.elementor-widget-icon.elementor-view-framed .elementor-icon, .elementor-widget-icon.elementor-view-default .elementor-icon{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-widget-icon.elementor-view-framed .elementor-icon, .elementor-widget-icon.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-primary );}.elementor-11517 .elementor-element.elementor-element-6ba432c.elementor-element{--align-self:center;}body:not(.rtl) .elementor-11517 .elementor-element.elementor-element-6ba432c{left:59.974px;}body.rtl .elementor-11517 .elementor-element.elementor-element-6ba432c{right:59.974px;}.elementor-11517 .elementor-element.elementor-element-6ba432c{top:10.983px;}.elementor-11517 .elementor-element.elementor-element-6ba432c .elementor-icon-wrapper{text-align:center;}.elementor-11517 .elementor-element.elementor-element-6ba432c.elementor-view-stacked .elementor-icon{background-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-6ba432c.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-6ba432c.elementor-view-default .elementor-icon{color:#F7941D;border-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-6ba432c.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-6ba432c.elementor-view-default .elementor-icon svg{fill:#F7941D;}.elementor-11517 .elementor-element.elementor-element-21c29a6{width:var( --container-widget-width, 5.804% );max-width:5.804%;--container-widget-width:5.804%;--container-widget-flex-grow:0;}.elementor-11517 .elementor-element.elementor-element-21c29a6.elementor-element{--align-self:flex-start;--flex-grow:0;--flex-shrink:0;}.elementor-11517 .elementor-element.elementor-element-21c29a6 .elementor-icon-wrapper{text-align:left;}.elementor-11517 .elementor-element.elementor-element-21c29a6.elementor-view-stacked .elementor-icon{background-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-21c29a6.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-21c29a6.elementor-view-default .elementor-icon{color:#F7941D;border-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-21c29a6.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-21c29a6.elementor-view-default .elementor-icon svg{fill:#F7941D;}.elementor-11517 .elementor-element.elementor-element-8f72ea6.elementor-element{--align-self:center;}body:not(.rtl) .elementor-11517 .elementor-element.elementor-element-8f72ea6{left:111.957px;}body.rtl .elementor-11517 .elementor-element.elementor-element-8f72ea6{right:111.957px;}.elementor-11517 .elementor-element.elementor-element-8f72ea6{top:11.96px;}.elementor-11517 .elementor-element.elementor-element-8f72ea6 .elementor-icon-wrapper{text-align:center;}.elementor-11517 .elementor-element.elementor-element-8f72ea6.elementor-view-stacked .elementor-icon{background-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-8f72ea6.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-8f72ea6.elementor-view-default .elementor-icon{color:#F7941D;border-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-8f72ea6.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-8f72ea6.elementor-view-default .elementor-icon svg{fill:#F7941D;}.elementor-11517 .elementor-element.elementor-element-4dc56dc.elementor-element{--align-self:center;}body:not(.rtl) .elementor-11517 .elementor-element.elementor-element-4dc56dc{left:158.96px;}body.rtl .elementor-11517 .elementor-element.elementor-element-4dc56dc{right:158.96px;}.elementor-11517 .elementor-element.elementor-element-4dc56dc{top:13.963px;}.elementor-11517 .elementor-element.elementor-element-4dc56dc .elementor-icon-wrapper{text-align:center;}.elementor-11517 .elementor-element.elementor-element-4dc56dc.elementor-view-stacked .elementor-icon{background-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-4dc56dc.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-4dc56dc.elementor-view-default .elementor-icon{color:#F7941D;border-color:#F7941D;}.elementor-11517 .elementor-element.elementor-element-4dc56dc.elementor-view-framed .elementor-icon, .elementor-11517 .elementor-element.elementor-element-4dc56dc.elementor-view-default .elementor-icon svg{fill:#F7941D;}.elementor-11517 .elementor-element.elementor-element-4dc56dc .elementor-icon{font-size:46px;}.elementor-11517 .elementor-element.elementor-element-4dc56dc .elementor-icon svg{height:46px;}.elementor-11517 .elementor-element.elementor-element-0a8d661 .elementor-button{background-color:#F7941D;box-shadow:21px 7px 25px -2px rgba(0,0,0,0.5);border-radius:-2px -2px -2px -2px;}.elementor-11517 .elementor-element.elementor-element-0a8d661{padding:-1px -1px -1px -1px;}.elementor-11517 .elementor-element.elementor-element-0a8d661 .elementor-button-content-wrapper{flex-direction:row;}@media(max-width:1024px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-11517 .elementor-element.elementor-element-edfc5c8{--grid-auto-flow:row;}}@media(max-width:767px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-11517 .elementor-element.elementor-element-5e2d089 .elementor-heading-title{font-size:32px;}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-11517 .elementor-element.elementor-element-edfc5c8{--e-con-grid-template-columns:repeat(1, 1fr);--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11517\" class=\"elementor elementor-11517\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c6525 e-flex e-con-boxed e-con e-parent\" data-id=\"e2c6525\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487ddb1 elementor-widget elementor-widget-image\" data-id=\"487ddb1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png\" class=\"attachment-full size-full wp-image-11518\" alt=\"Vendredi noir\" srcset=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png 2240w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-300x169.png 300w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-1024x576.png 1024w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-768x432.png 768w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-1536x864.png 1536w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-2048x1152.png 2048w, https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-18x10.png 18w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b337e41 elementor-widget elementor-widget-button\" data-id=\"b337e41\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimacall.ro\/fr\/contact-optimal\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comments\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M532 386.2c27.5-27.1 44-61.1 44-98.2 0-80-76.5-146.1-176.2-157.9C368.3 72.5 294.3 32 208 32 93.1 32 0 103.6 0 192c0 37 16.5 71 44 98.2-15.3 30.7-37.3 54.5-37.7 54.9-6.3 6.7-8.1 16.5-4.4 25 3.6 8.5 12 14 21.2 14 53.5 0 96.7-20.2 125.2-38.8 9.2 2.1 18.7 3.7 28.4 4.9C208.1 407.6 281.8 448 368 448c20.8 0 40.8-2.4 59.8-6.8C456.3 459.7 499.4 480 553 480c9.2 0 17.5-5.5 21.2-14 3.6-8.5 1.9-18.3-4.4-25-.4-.3-22.5-24.1-37.8-54.8zm-392.8-92.3L122.1 305c-14.1 9.1-28.5 16.3-43.1 21.4 2.7-4.7 5.4-9.7 8-14.8l15.5-31.1L77.7 256C64.2 242.6 48 220.7 48 192c0-60.7 73.3-112 160-112s160 51.3 160 112-73.3 112-160 112c-16.5 0-33-1.9-49-5.6l-19.8-4.5zM498.3 352l-24.7 24.4 15.5 31.1c2.6 5.1 5.3 10.1 8 14.8-14.6-5.1-29-12.3-43.1-21.4l-17.1-11.1-19.9 4.6c-16 3.7-32.5 5.6-49 5.6-54 0-102.2-20.1-131.3-49.7C338 339.5 416 272.9 416 192c0-3.4-.4-6.7-.7-10C479.7 196.5 528 238.8 528 288c0 28.7-16.2 50.6-29.7 64z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2d089 elementor-widget elementor-widget-heading\" data-id=\"5e2d089\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La psychologie de l'acheteur du vendredi noir<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98ecd9 elementor-widget elementor-widget-text-editor\" data-id=\"a98ecd9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"665\" data-end=\"1061\"><strong data-start=\"665\" data-end=\"681\">Vendredi noir<\/strong> Il ne s'agit pas seulement de remises, mais d'une <strong data-start=\"717\" data-end=\"736\">humeur<\/strong>. Derri\u00e8re chaque achat impulsif se cache une <strong data-start=\"791\" data-end=\"801\">\u00e9motion<\/strong> et un <strong data-start=\"808\" data-end=\"834\">d\u00e9clencheur psychologique<\/strong> qui fait dire aux gens : <em data-start=\"868\" data-end=\"888\">\"Oui, j'ach\u00e8te maintenant.\"<\/em><br data-start=\"888\" data-end=\"891\" \/>Pour les \u00e9quipes <strong data-start=\"910\" data-end=\"923\">t\u00e9l\u00e9vente<\/strong>, la compr\u00e9hension <strong data-start=\"937\" data-end=\"983\">la psychologie de l'acheteur du vendredi noir<\/strong> est la cl\u00e9 qui permet de transformer un appel ordinaire en une <strong data-start=\"1039\" data-end=\"1060\">vente r\u00e9ussie<\/strong>.<\/p><p data-start=\"1063\" data-end=\"1242\">Ensuite, vous d\u00e9couvrirez <strong data-start=\"1092\" data-end=\"1130\">les principaux m\u00e9canismes psychologiques<\/strong> qui incitent les acheteurs \u00e0 passer \u00e0 l'acte le jour du Black Friday - et <strong data-start=\"1193\" data-end=\"1241\">comment les utiliser dans les appels de t\u00e9l\u00e9vente<\/strong>.<\/p><h2 data-start=\"1249\" data-end=\"1305\">1. Urgence - \"Derni\u00e8re chance, je dois me d\u00e9cider maintenant !\"<\/h2><p data-start=\"1307\" data-end=\"1554\"><strong data-start=\"1307\" data-end=\"1323\">Vendredi noir<\/strong> cr\u00e9e une pression temporelle. Les acheteurs craignent de manquer quelque chose s'ils n'agissent pas maintenant.<br data-start=\"1421\" data-end=\"1424\" \/>Cette peur active <strong data-start=\"1448\" data-end=\"1475\">l'effet d'aversion aux pertes<\/strong>La th\u00e9orie \"perte contre gain\" du Conseil europ\u00e9en, selon laquelle les gens r\u00e9agissent plus fortement \u00e0 la perte qu'au gain.<\/p><h3 data-start=\"1556\" data-end=\"1584\">Comment postuler dans le domaine de la t\u00e9l\u00e9vente :<\/h3><ul data-start=\"1585\" data-end=\"1693\"><li data-start=\"1585\" data-end=\"1652\"><p data-start=\"1587\" data-end=\"1652\">\"Le stock s'\u00e9coule rapidement, voulez-vous que je r\u00e9serve votre produit maintenant ?<\/p><\/li><li data-start=\"1653\" data-end=\"1693\"><p data-start=\"1655\" data-end=\"1693\">\"Offre valable jusqu'\u00e0 ce soir seulement.\"<\/p><\/li><\/ul><p data-start=\"1695\" data-end=\"1764\">\ud83d\udc49 <strong data-start=\"1698\" data-end=\"1718\">Astuce psychologique :<\/strong> reformule l'offre en termes de perte :<\/p><blockquote data-start=\"1765\" data-end=\"1822\"><p data-start=\"1767\" data-end=\"1822\">\"Si vous n'en profitez pas aujourd'hui, le prix reviendra \u00e0 la normale demain.<\/p><\/blockquote><p data-start=\"1824\" data-end=\"1916\">\ud83d\udd11 <em data-start=\"1827\" data-end=\"1853\">N'utilisez pas de fausse urgence !<\/em> Les offres de mensonge d\u00e9truisent la confiance et la r\u00e9putation de la marque.<\/p><h2 data-start=\"1923\" data-end=\"1969\">2. la remise - \"J'ai l'impression de faire une bonne affaire\".<\/h2><p data-start=\"1971\" data-end=\"2100\">Associ\u00e9 acheteur <strong data-start=\"1993\" data-end=\"2007\">r\u00e9ductions<\/strong> avec la satisfaction d'avoir \"vaincu le syst\u00e8me\". Ils cherchent \u00e0 <strong data-start=\"2057\" data-end=\"2078\">valeur per\u00e7ue<\/strong>pas seulement un prix bas.<\/p><h3 data-start=\"2102\" data-end=\"2130\">Comment postuler dans le domaine de la t\u00e9l\u00e9vente :<\/h3><ul data-start=\"2131\" data-end=\"2281\"><li data-start=\"2131\" data-end=\"2214\"><p data-start=\"2133\" data-end=\"2214\">\"Vous b\u00e9n\u00e9ficiez d'une r\u00e9duction de 40%, mais vous \u00e9conomisez plus de 200 livres sterling sur un produit haut de gamme.<\/p><\/li><li data-start=\"2215\" data-end=\"2281\"><p data-start=\"2217\" data-end=\"2281\">\"Le produit similaire co\u00fbte 900 lei, mais aujourd'hui vous pouvez l'avoir pour 499 lei.<\/p><\/li><\/ul><p data-start=\"2283\" data-end=\"2363\">\ud83d\udca1 <em data-start=\"2286\" data-end=\"2302\">\u00c9viter les clich\u00e9s<\/em>Au lieu de \"la plus grosse remise de l'ann\u00e9e\", personnalisez :<\/p><blockquote data-start=\"2364\" data-end=\"2479\"><p data-start=\"2366\" data-end=\"2479\">\"L'ann\u00e9e derni\u00e8re, vous avez achet\u00e9 la version standard - aujourd'hui, vous pouvez passer au mod\u00e8le sup\u00e9rieur gr\u00e2ce \u00e0 la remise du Black Friday\".<\/p><\/blockquote><h2 data-start=\"2486\" data-end=\"2521\">3. FOMO - Peur de manquer l'occasion<\/h2><p data-start=\"2523\" data-end=\"2684\"><strong data-start=\"2523\" data-end=\"2555\">FOMO (\"Fear of Missing Out\")<\/strong> est le principal moteur des achats impulsifs.<br data-start=\"2607\" data-end=\"2610\" \/>Lorsque les gens entendent que \"d'autres ach\u00e8tent\", ils ont envie de se joindre \u00e0 la foule.<\/p><h3 data-start=\"2686\" data-end=\"2714\">Comment postuler dans le domaine de la t\u00e9l\u00e9vente :<\/h3><ul data-start=\"2715\" data-end=\"2816\"><li data-start=\"2715\" data-end=\"2766\"><p data-start=\"2717\" data-end=\"2766\">\"Nous avons d\u00e9j\u00e0 beaucoup de commandes pour ce produit.<\/p><\/li><li data-start=\"2767\" data-end=\"2816\"><p data-start=\"2769\" data-end=\"2816\">\"C'est l'une des offres les plus populaires aujourd'hui.<\/p><\/li><\/ul><p data-start=\"2818\" data-end=\"2931\">\ud83e\udde0 <em data-start=\"2821\" data-end=\"2839\">Psychologie pure :<\/em> La validation sociale pousse les clients \u00e0 prendre des d\u00e9cisions rapides par d\u00e9sir d'appartenance.<\/p><h2 data-start=\"2938\" data-end=\"2998\">4. Confiance - \"Si j'appr\u00e9cie l'agent, j'ach\u00e8te plus facilement\"<\/h2><p data-start=\"3000\" data-end=\"3119\">La voix de l'agent est essentielle. Dans un monde plein d'offres, <strong data-start=\"3061\" data-end=\"3084\">un ton chaleureux et confiant<\/strong> cr\u00e9e <strong data-start=\"3093\" data-end=\"3118\">confiance imm\u00e9diate<\/strong>.<\/p><h3 data-start=\"3121\" data-end=\"3149\">Comment postuler dans le domaine de la t\u00e9l\u00e9vente :<\/h3><ul data-start=\"3150\" data-end=\"3329\"><li data-start=\"3150\" data-end=\"3245\"><p data-start=\"3152\" data-end=\"3245\">Soyez consultatif : \"Je veux m'assurer que vous choisissez l'option qui vous convient le mieux\".<\/p><\/li><li data-start=\"3246\" data-end=\"3290\"><p data-start=\"3248\" data-end=\"3290\">\u00c9coutez activement et \u00e9vitez le langage robotique.<\/p><\/li><li data-start=\"3291\" data-end=\"3329\"><p data-start=\"3293\" data-end=\"3329\">Soyez transparent : l'honn\u00eatet\u00e9 fait vendre.<\/p><\/li><\/ul><p data-start=\"3331\" data-end=\"3407\">\ud83d\udd50 <em data-start=\"3334\" data-end=\"3345\">Le saviez-vous ?<\/em> La confiance s'instaure d\u00e8s la premi\u00e8re <strong data-start=\"3380\" data-end=\"3393\">7 secondes<\/strong> de l'appel !<\/p><h2 data-start=\"3414\" data-end=\"3474\">5. \u00c9motion - non pas le produit, mais le sentiment apr\u00e8s l'achat<\/h2><p data-start=\"3476\" data-end=\"3585\">Les gens n'ach\u00e8tent pas de produits, ils <strong data-start=\"3507\" data-end=\"3517\">\u00e9motions<\/strong>. Le vendredi noir, ils veulent se sentir <strong data-start=\"3549\" data-end=\"3584\">joie, fiert\u00e9 et satisfaction<\/strong>.<\/p><h3 data-start=\"3587\" data-end=\"3615\">Comment postuler dans le domaine de la t\u00e9l\u00e9vente :<\/h3><ul data-start=\"3616\" data-end=\"3755\"><li data-start=\"3616\" data-end=\"3673\"><p data-start=\"3618\" data-end=\"3673\">\"Vous serez heureux de savoir que vous avez trouv\u00e9 une offre rare.\"<\/p><\/li><li data-start=\"3674\" data-end=\"3755\"><p data-start=\"3676\" data-end=\"3755\">Terminez l'appel sur une note positive : <em data-start=\"3711\" data-end=\"3755\">souriez quand vous parlez - c'est dans votre voix !<\/em><\/p><\/li><\/ul><h2 data-start=\"3762\" data-end=\"3812\">6. La structure id\u00e9ale d'un appel au Black Friday<\/h2><p data-start=\"3814\" data-end=\"3891\">A <strong data-start=\"3817\" data-end=\"3850\">un appel efficace pour le Black Friday<\/strong> suit une s\u00e9quence psychologique minutieuse :<\/p><ol data-start=\"3893\" data-end=\"4277\"><li data-start=\"3893\" data-end=\"3948\"><p data-start=\"3896\" data-end=\"3948\">Cr\u00e9er <strong data-start=\"3904\" data-end=\"3915\">urgent<\/strong>: \"Offre valable aujourd'hui seulement\".<\/p><\/li><li data-start=\"3949\" data-end=\"4013\"><p data-start=\"3952\" data-end=\"4013\">Remuer <strong data-start=\"3962\" data-end=\"3987\">int\u00e9r\u00eat et valeur<\/strong>: \"Economisez 200 lei\".<\/p><\/li><li data-start=\"4014\" data-end=\"4079\"><p data-start=\"4017\" data-end=\"4079\">Valider <strong data-start=\"4027\" data-end=\"4037\">sociale<\/strong>Les clients sont nombreux \u00e0 avoir d\u00e9j\u00e0 choisi le produit.<\/p><\/li><li data-start=\"4080\" data-end=\"4141\"><p data-start=\"4083\" data-end=\"4141\">Construire <strong data-start=\"4096\" data-end=\"4109\">Confiance<\/strong>La voix est chaleureuse et agr\u00e9able \u00e0 entendre.<\/p><\/li><li data-start=\"4142\" data-end=\"4223\"><p data-start=\"4145\" data-end=\"4223\">Activer <strong data-start=\"4155\" data-end=\"4165\">\u00e9motion<\/strong>Un excellent choix pour ceux qui appr\u00e9cient la qualit\u00e9.<\/p><\/li><li data-start=\"4224\" data-end=\"4277\"><p data-start=\"4227\" data-end=\"4277\">Fermer <strong data-start=\"4235\" data-end=\"4246\">naturel<\/strong>: \"Nous confirmons votre commande maintenant, oui ?\"<\/p><\/li><\/ol><h2 data-start=\"4284\" data-end=\"4296\">\u00a0<\/h2><p data-start=\"4298\" data-end=\"4623\"><strong data-start=\"4298\" data-end=\"4343\">La psychologie de l'acheteur du vendredi noir<\/strong> est une combinaison d'\u00e9motions, d'impulsions et de besoins de validation.<br data-start=\"4404\" data-end=\"4407\" \/>Pour les \u00e9quipes <strong data-start=\"4426\" data-end=\"4439\">t\u00e9l\u00e9vente<\/strong>La cl\u00e9 du succ\u00e8s r\u00e9side dans <strong data-start=\"4468\" data-end=\"4511\">l'empathie, la bonne voix et un message sinc\u00e8re<\/strong>.<br data-start=\"4512\" data-end=\"4515\" \/>Lorsque vous vendez en faisant preuve de compr\u00e9hension, vous ne vous contentez pas de conclure une vente. <strong data-start=\"4574\" data-end=\"4608\">cr\u00e9er une exp\u00e9rience m\u00e9morable<\/strong> pour le client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edfc5c8 e-grid e-con-boxed e-con e-child\" data-id=\"edfc5c8\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba432c elementor-absolute elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"6ba432c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/optimacall4excellence\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c29a6 elementor-widget__width-initial elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"21c29a6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"https:\/\/www.linkedin.com\/company\/optima---call-for-excellence\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f72ea6 elementor-absolute elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"8f72ea6\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.instagram.com\/optima_solutions_services\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc56dc elementor-absolute elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"4dc56dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.tiktok.com\/@optimacall\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d661 elementor-widget elementor-widget-button\" data-id=\"0a8d661\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimacall.ro\/en\/career\/%20\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-hand-point-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M428.8 137.6h-86.177a115.52 115.52 0 0 0 2.176-22.4c0-47.914-35.072-83.2-92-83.2-45.314 0-57.002 48.537-75.707 78.784-7.735 12.413-16.994 23.317-25.851 33.253l-.131.146-.129.148C135.662 161.807 127.764 168 120.8 168h-2.679c-5.747-4.952-13.536-8-22.12-8H32c-17.673 0-32 12.894-32 28.8v230.4C0 435.106 14.327 448 32 448h64c8.584 0 16.373-3.048 22.12-8h2.679c28.688 0 67.137 40 127.2 40h21.299c62.542 0 98.8-38.658 99.94-91.145 12.482-17.813 18.491-40.785 15.985-62.791A93.148 93.148 0 0 0 393.152 304H428.8c45.435 0 83.2-37.584 83.2-83.2 0-45.099-38.101-83.2-83.2-83.2zm0 118.4h-91.026c12.837 14.669 14.415 42.825-4.95 61.05 11.227 19.646 1.687 45.624-12.925 53.625 6.524 39.128-10.076 61.325-50.6 61.325H248c-45.491 0-77.21-35.913-120-39.676V215.571c25.239-2.964 42.966-21.222 59.075-39.596 11.275-12.65 21.725-25.3 30.799-39.875C232.355 112.712 244.006 80 252.8 80c23.375 0 44 8.8 44 35.2 0 35.2-26.4 53.075-26.4 70.4h158.4c18.425 0 35.2 16.5 35.2 35.2 0 18.975-16.225 35.2-35.2 35.2zM88 384c0 13.255-10.745 24-24 24s-24-10.745-24-24 10.745-24 24-24 24 10.745 24 24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Faisons connaissance !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Contacteaz\u0103-ne Psihologia cump\u0103r\u0103torului de Black Friday Black Friday nu \u00eenseamn\u0103 doar reduceri \u2014 este o stare de spirit. \u00cen spatele fiec\u0103rei achizi\u021bii impulsive se ascunde o emo\u021bie \u0219i un declan\u0219ator psihologic care \u00eei face pe oameni s\u0103 spun\u0103: \u201eDa, cump\u0103r acum.\u201dPentru echipele de telesales, \u00een\u021belegerea psihologiei cump\u0103r\u0103torului de Black Friday este cheia pentru a transforma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Psihologia cump\u0103r\u0103torului de Black Friday<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 psihologia cump\u0103r\u0103torului de Black Friday \u0219i cum po\u021bi vinde eficient prin telesales folosind tehnici psihologice reale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimacall.ro\/fr\/psychologie-de-lacheteur-du-vendredi-noir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psihologia cump\u0103r\u0103torului de Black Friday\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 psihologia cump\u0103r\u0103torului de Black Friday \u0219i cum po\u021bi vinde eficient prin telesales folosind tehnici psihologice reale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optimacall.ro\/fr\/psychologie-de-lacheteur-du-vendredi-noir\/\" \/>\n<meta property=\"og:site_name\" content=\"Optima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/optimacall4excellence\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T09:32:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T09:51:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lungu Georgiana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lungu Georgiana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/\"},\"author\":{\"name\":\"Lungu Georgiana\",\"@id\":\"https:\/\/optimacall.ro\/#\/schema\/person\/bfc6d7b85ac797851f1c25ccc9162f17\"},\"headline\":\"Psihologia cump\u0103r\u0103torului de Black Friday\",\"datePublished\":\"2025-11-12T09:32:21+00:00\",\"dateModified\":\"2025-11-12T09:51:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/\"},\"wordCount\":644,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/optimacall.ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/\",\"url\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/\",\"name\":\"Psihologia cump\u0103r\u0103torului de Black Friday\",\"isPartOf\":{\"@id\":\"https:\/\/optimacall.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png\",\"datePublished\":\"2025-11-12T09:32:21+00:00\",\"dateModified\":\"2025-11-12T09:51:23+00:00\",\"description\":\"Descoper\u0103 psihologia cump\u0103r\u0103torului de Black Friday \u0219i cum po\u021bi vinde eficient prin telesales folosind tehnici psihologice reale.\",\"breadcrumb\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage\",\"url\":\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png\",\"contentUrl\":\"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png\",\"width\":2240,\"height\":1260,\"caption\":\"Black Friday\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Optima\",\"item\":\"https:\/\/optimacall.ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Psihologia cump\u0103r\u0103torului de Black Friday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/optimacall.ro\/#website\",\"url\":\"https:\/\/optimacall.ro\/\",\"name\":\"Optima\",\"description\":\"Solu\u021bii integrate de contact center \u0219i RPA\",\"publisher\":{\"@id\":\"https:\/\/optimacall.ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/optimacall.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/optimacall.ro\/#organization\",\"name\":\"Optima\",\"alternateName\":\"Optima Solutions Services\",\"url\":\"https:\/\/optimacall.ro\/\",\"logo\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#local-main-organization-logo\"},\"sameAs\":[\"https:\/\/www.facebook.com\/optimacall4excellence\/\"],\"description\":\"Call center cu servicii de outsourcing\",\"legalName\":\"Optima Solutions Services SRL\",\"foundingDate\":\"2010-10-10\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/optimacall.ro\/#\/schema\/person\/bfc6d7b85ac797851f1c25ccc9162f17\",\"name\":\"Lungu Georgiana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/optimacall.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c78e6266f70e0faeddb4a45662054b6911b0554f1250eec43817bde805ba2bc5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c78e6266f70e0faeddb4a45662054b6911b0554f1250eec43817bde805ba2bc5?s=96&d=mm&r=g\",\"caption\":\"Lungu Georgiana\"},\"url\":\"https:\/\/optimacall.ro\/fr\/author\/georgiana_lungu\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#local-main-organization-logo\",\"url\":\"https:\/\/optimacall.ro\/wp-content\/uploads\/2024\/03\/cropped-cropped-logo-optima-rain.png\",\"contentUrl\":\"https:\/\/optimacall.ro\/wp-content\/uploads\/2024\/03\/cropped-cropped-logo-optima-rain.png\",\"width\":112,\"height\":112,\"caption\":\"Optima\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La psychologie de l'acheteur du vendredi noir","description":"D\u00e9couvrez la psychologie de l'acheteur du Black Friday et comment vendre efficacement par t\u00e9l\u00e9vente en utilisant des techniques psychologiques r\u00e9elles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/optimacall.ro\/fr\/psychologie-de-lacheteur-du-vendredi-noir\/","og_locale":"fr_FR","og_type":"article","og_title":"Psihologia cump\u0103r\u0103torului de Black Friday","og_description":"Descoper\u0103 psihologia cump\u0103r\u0103torului de Black Friday \u0219i cum po\u021bi vinde eficient prin telesales folosind tehnici psihologice reale.","og_url":"https:\/\/optimacall.ro\/fr\/psychologie-de-lacheteur-du-vendredi-noir\/","og_site_name":"Optima","article_publisher":"https:\/\/www.facebook.com\/optimacall4excellence\/","article_published_time":"2025-11-12T09:32:21+00:00","article_modified_time":"2025-11-12T09:51:23+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie-1024x576.png","type":"image\/png"}],"author":"Lungu Georgiana","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Lungu Georgiana","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#article","isPartOf":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/"},"author":{"name":"Lungu Georgiana","@id":"https:\/\/optimacall.ro\/#\/schema\/person\/bfc6d7b85ac797851f1c25ccc9162f17"},"headline":"Psihologia cump\u0103r\u0103torului de Black Friday","datePublished":"2025-11-12T09:32:21+00:00","dateModified":"2025-11-12T09:51:23+00:00","mainEntityOfPage":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/"},"wordCount":644,"commentCount":0,"publisher":{"@id":"https:\/\/optimacall.ro\/#organization"},"image":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/","url":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/","name":"La psychologie de l'acheteur du vendredi noir","isPartOf":{"@id":"https:\/\/optimacall.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage"},"image":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png","datePublished":"2025-11-12T09:32:21+00:00","dateModified":"2025-11-12T09:51:23+00:00","description":"D\u00e9couvrez la psychologie de l'acheteur du Black Friday et comment vendre efficacement par t\u00e9l\u00e9vente en utilisant des techniques psychologiques r\u00e9elles.","breadcrumb":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#primaryimage","url":"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png","contentUrl":"https:\/\/optimacall.ro\/wp-content\/uploads\/2025\/11\/Banner-articole-Noiembrie.png","width":2240,"height":1260,"caption":"Black Friday"},{"@type":"BreadcrumbList","@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Optima","item":"https:\/\/optimacall.ro\/"},{"@type":"ListItem","position":2,"name":"Psihologia cump\u0103r\u0103torului de Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/optimacall.ro\/#website","url":"https:\/\/optimacall.ro\/","name":"Optima","description":"Solutions int\u00e9gr\u00e9es de centre de contact et de RPA","publisher":{"@id":"https:\/\/optimacall.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/optimacall.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Organization","Place"],"@id":"https:\/\/optimacall.ro\/#organization","name":"Optima","alternateName":"Optima Solutions Services","url":"https:\/\/optimacall.ro\/","logo":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#local-main-organization-logo"},"image":{"@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/optimacall4excellence\/"],"description":"Services d'externalisation des centres d'appel","legalName":"Optima Solutions Services SRL","foundingDate":"2010-10-10","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/optimacall.ro\/#\/schema\/person\/bfc6d7b85ac797851f1c25ccc9162f17","name":"Lungu Georgiana","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/optimacall.ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c78e6266f70e0faeddb4a45662054b6911b0554f1250eec43817bde805ba2bc5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c78e6266f70e0faeddb4a45662054b6911b0554f1250eec43817bde805ba2bc5?s=96&d=mm&r=g","caption":"Lungu Georgiana"},"url":"https:\/\/optimacall.ro\/fr\/author\/georgiana_lungu\/"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/optimacall.ro\/psihologia-cumparatorului-de-black-friday\/#local-main-organization-logo","url":"https:\/\/optimacall.ro\/wp-content\/uploads\/2024\/03\/cropped-cropped-logo-optima-rain.png","contentUrl":"https:\/\/optimacall.ro\/wp-content\/uploads\/2024\/03\/cropped-cropped-logo-optima-rain.png","width":112,"height":112,"caption":"Optima"}]}},"_links":{"self":[{"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/posts\/11517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/comments?post=11517"}],"version-history":[{"count":1,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/posts\/11517\/revisions"}],"predecessor-version":[{"id":11545,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/posts\/11517\/revisions\/11545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/media\/11518"}],"wp:attachment":[{"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/media?parent=11517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/categories?post=11517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optimacall.ro\/fr\/wp-json\/wp\/v2\/tags?post=11517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}