What would the world look like without human call center operators?
Sounds like a comical thought, but is it or not?
Imagine calling the call center and, instead of hearing a real voice, you're stuck in an endless loop of options:
„Press 1 if you want to wait... press 2 if you want to wait longer... press 3 if you're bored and hang up.”
Or you might get an automated chat machine that responds to you with the same enthusiasm the fridge responds when you talk to it: not at all.
What would life be like without people at the end of the line?
Your urgent problem? It's on hold.
Frustration? It's rising faster than your internet bill.
The solution? It gets delayed, because the algorithm doesn't understand that you don't want the „standard answer”, you want to talk to someone who understands.
In short: a faster but infinitely drier world.
Optima - the real voice matters
At Optima, we know that no one wants to be trapped in an endless series of options. That's why, in our offices in Bucharest, Iași and Brasov, our contact center teams work with partners in banking, telecommunications and B2B to offer what algorithms can't: patience, empathy and real solutions.
Real experiences for real customers
Our partners appreciate the difference a human operator makes. Whether a customer is calling from Cluj, Constanța or Timisoara, the answer does not come from an answering machine repeating the same message, but from a person ready to understand the situation and solve it.
Conclusion: Think about it!
The next time you call a call center and a real voice answers, smile and think: what would it be like if it was just a bored answering machine on the other end?
We know the answer and that's why, at Optima, the human voice remains the key to our contact center services.





