Eastern Europe: new global hub for outsourcing

Eastern Europe has emerged as a competitive alternative to traditional outsourcing to Asia. By 2025, companies in the US, the UK, Germany, France and the Nordic countries are increasingly choosing this region for non-core outsourcing.

Benefits of outsourcing in Eastern Europe

Lower costs by 30-60% compared to Western Europe/USA
High quality of work - educated, motivated workforce with international experience
Favorable timetable - easy coordination with teams in Europe and partly with the US
Cultural alignment - Western work values, direct communication
Multiple foreign languages - English, German, French, Italian, Dutch, Italian, Dutch, etc.
Excellent IT infrastructure and connectivity

🔎 According to Gartner, Eastern Europe has seen more than 40% growth in BPO and IT outsourcing services between 2020-2024.

Top outsourcing industries in the region

IT & Development
Customer Support & Call Center
Finance and accounting
eCommerce
Logistics & supply chain
SaaS & Cloud Services
HR and payroll

Favorite countries for outsourcing in Eastern Europe

Romania - cost-quality balance, multilingual teams, EU membership
Poland - high volume of IT talent and very good English
Ukraine - low prices and good programmers, but geopolitical instability
Bulgaria - attractive for French/German and low costs
Hungary / Baltic countries - IT and specialized services

💡 In 2024, Romania and Poland were the most in-demand countries for outsourcing in Eastern Europe, accounting for over 60% of the region's contracts.

Romania top destinations in CEE

Romania is considered the "outsourcing hub" of the region thanks to:

Multilingual staff with strong technical skills
Strategic location in the EU
Top internet infrastructure (global TOP 10)
Lower costs than in Poland but with the same quality
GDPR-compliant legislation - ideal for EU customers

📌 KPMG research shows that Bucharest, Cluj, Iasi and Brasov are among the top CEE cities for BPO services.

Challenges and how you can manage them

Competition for talent - collaborate with established local suppliers (e.g. Optima)
Legal differences between countries - choosing an EU company (e.g. Romania) ensures compliance
Subtle cultural differences - can be minimized through clear onboarding and open communication