Myths versus reality in sales: what actually works?

Sales is an area that can make you take a step back, as countless misconceptions have arisen over the years. So, to provide greater clarity on this vast subject, we're going to debunk some of the most common myths.

Myth 1: Only extroverts are good salespeople.

Reality: Both introverts and extroverts can excel in sales.
It's true that extroverts have a natural advantage when it comes to social interactions, but that doesn't mean they are automatically the best salespeople. There's more to sales success than just talking big and confidently. Introverts have valuable qualities such as active listening, empathy and the ability to build lasting relationships. A successful salesperson knows when to talk and when to listen, regardless of their personality type.

Myth 2: Once you've made a sale, your work is done.

Reality: The relationship with the customer only starts after the first sale.
Some salespeople think that the ultimate goal is to close the deal and move on to the next customer. In fact, customer loyalty and referrals are key to long-term success. If you provide excellent service after the sale, answer questions and make sure the product or service offers real value, the customer will come back and recommend you to others.

Myth 3: Big discounts automatically attract more customers.

Reality: Discounts may attract attention, but they don't guarantee loyalty.
Although promotions and discounts can increase sales in the short term, they are not a good long-term strategy. If you rely solely on low prices, you will attract customers who will leave as soon as they find a better offer. If, on the other hand, you offer a great buying experience and demonstrate the value of your product, you'll have customers buying from you even without discounts.

Myth 4: Customers always know what they want.

Fact: Many customers need guidance to make a good decision.
Some believe that the salesperson should just listen and deliver what the customer wants. However, many customers don't know exactly what they need or which product best suits them. The role of a good salesperson is to ask the right questions, identify the customer's real problems and provide the optimal solution.