Call Center & Neuro-linguistics: how to structure dialogues that influence the customer's decision
Contact us Call Center & Neuro-linguistics: how to structure dialogues that influence the customer's decision Introduction: Why some conversations persuade and others don't In a modern call center, performance is no longer measured in minutes or KPIs, but in the quality of the dialogue. In a world where every customer is bombarded with information, the agent's ability to guide [...]
How to build a successful call center team: the complete guide
Contact us How to build a successful call center team: the complete guide Building an effective telesales team is not a simple process. It's about recruiting the right agents, continually training them and creating an environment that motivates them to achieve exceptional results. If you want to build your telesales team [...]
How to handle difficult call center customers: Essential tips for success
Contact us How to manage difficult customers in a call center: Essential tips for success How to manage your difficult customers in telesales: Essential tips for success In telesales, every call is an opportunity to turn a potential customer into a loyal customer. However, sometimes you'll be faced with customers who are harder to [...]
15 years of interactions that matter, thanks to you!
Contact us 15 years of interactions that matter, thanks to you! 15 years of Optima: Our story, your story There are times in life when you stop and look back. Not with nostalgia, but with gratitude. Today is one of those moments. Optima is 15 years old. Fifteen - a beautiful age, full of courage and [...]
What is storytelling in telesales?
Contact us What is telesales storytelling? Telesales storytelling isn't just about telling anything, to anyone, anyway. It's about creating a compelling narrative that helps potential customers identify with your product or service, understand how it can improve their lives, and want to be part of that story. [...]
A day without internet - real experiment and surprising conclusions
Contact us A day without the internet - real experiment and surprising conclusions Have you ever wondered what it would be like to spend a day without the internet? In a world where we are always connected to emails, social media and chat apps, the thought of spending 24 hours completely offline seems almost impossible. I decided to [...]
Outsourcing in Eastern Europe - Why global companies are choosing this region in 2025
Eastern Europe has emerged as a competitive alternative to traditional outsourcing to Asia. By 2025, companies in the US, the UK, Germany, France and the Nordic countries are increasingly choosing this region for non-core outsourcing.
Jobs in Bucharest - Guide for candidates who want to work in the Capital in 2025
With over 2 million inhabitants and a dense network of corporate headquarters, Bucharest is Romania's main economic and employment hub. Every month, thousands of new jobs are posted on platforms such as eJobs, BestJobs and LinkedIn.
Outsourcing in Romania - Why more companies are choosing Romania in 2025
Romania has become one of the most attractive outsourcing destinations in Europe thanks to its combination of competitive costs, educated workforce and solid infrastructure. By 2025, over 250,000 Romanian professionals will be working in industries such as BPO, IT, customer support, RPA and shared services.
Top 5 Essential Skills for a Successful Remote Job in 2025
Contact us Top 5 Essential Skills for a Successful Remote Job in 2025 In 2025, remote working is no longer just a flexible option, but a standard in many industries in Romania and globally. Companies are looking for professionals who can work effectively from anywhere, but this requires more than just a good connection [...]
