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Cultural hyper-personalization: Why multilingual IT support in 2026 means more than just translation In the digital Europe of 2026, the language barrier has officially been replaced by the cultural barrier. It's no longer enough for a helpdesk technician to speak German or French; they need to understand business etiquette, tone and specific expectations [...]

The customer of 2026: more informed, more hurried, more selective In 2026, selling over the phone is no longer about „calling as much as possible”, but about understanding the customer quickly and deeply. The modern consumer has changed radically: he or she has instant access to information, a busy schedule and a very low tolerance for irrelevant messages.For telesales companies, [...]

How to turn a customer's initial „no” into a „yes” along the way in telesales In telesales, the initial „no” is not a failure, but often the beginning of a sales process. Most customers initially say no not because they don't need the product or service, but because they are not ready, not prepared, not [...]

New Year superstitions in telesales: myth or motivator? Every new year, whether we work in the office or from home, the same question arises: „What's this year going to be like?”In telesales, where results, energy and mindset matter enormously, the start of the year often comes with little rituals, habits and... superstitions. Even if [...]

In 2026, customer support has become one of the most visible expressions of brand: it's where marketing promise meets everyday reality. A quick and consistent response can save a relationship and turn a dissatisfied customer into a loyal customer. Conversely, slow or inconsistent support can erode trust even when the product is good.

In 2026, streamlining processes in sales and customer support decides the pace of growth. See how outsourcing helps you, what KPIs you track and how to get started with a pilot.

Looking for a job in 2026? See how to prepare for a role in a call center, sales agent or IT Helpdesk (including foreign languages). Tips + clear steps.

The Benjamin Franklin effect: how a small request can open up a big sale In sales, many believe that success comes from offering help. But sometimes magic happens when you ask for help. It sounds like a paradox, but it's one verified by psychology: the Benjamin Franklin effect. It shows that when you ask someone for a favor, you end up [...]

What would the world look like without human call center operators? A comical thought, but is it or not? Imagine you call the call center and instead of hearing a real voice, you get stuck in an endless loop of options:„Press 1 if you want to wait... press 2 if you want to wait longer... press [...]

Outsourcing customer or IT support services comes with many benefits, but also a major responsibility: data security and privacy. In the post-GDPR era, how do you make sure your outsourcing partner adheres to the highest standards?

Contact us The future in technology: when two screens become one - and the world doubles Imagine the scene: a nine-year-old, tablet in hand, watches a video of a gamer going through a complicated level in a game.On the other half of the screen, a video of a perfectly cut cake is playing in slow motion.

If you're looking for a stable job with a steady paycheck, flexible hours and real opportunities for advancement, a job in a call center might be just what you're looking for. Today's modern customer support centers offer much more than a phone and a script.

Contact us What makes Optima Solutions Services different from a regular call center There are many options in the Romanian outsourcing and call-center market, but Optima Solutions Services (in short „Optima”) differentiates itself through a number of elements that go beyond the simple „we take calls”. Starting from what the company communicates on the networks - in [...]

Find out the real differences between in-house and outsourced call centers. See the full cost, quality and scalability analysis.

Contact us Innovation starts with us: how technology is transforming the way we work In a world where technology is evolving faster than ever, innovation is no longer a luxury, but a necessity.At Optima Solutions Services, we aim to not just keep up with change, but to embrace it boldly. Whether we are talking about digital tools, [...]

Contact us Top 8 reasons why customers say "NO" on the phone A "no" in a sales call is not a dead end - it's often just an automatic reaction.Most people say no not because they don't want the product, but because they don't trust, are not prepared or don't have the information they need to take the [...]

Contact us 5 lessons in communication and persuasion Telesales is one of the most direct and authentic forms of selling. In a matter of seconds, an agent has to capture the attention, inspire confidence and persuade an interlocutor they've never seen before.Beyond techniques and scripts, telesales is a school of communication and persuasion. Here's [...]

Contact us The Psychology of Black Friday Shopping Black Friday isn't just about discounts - it's a state of mind. Behind every impulse purchase is an emotion and psychological trigger that makes people say: "Yes, I'll buy now."For telesales teams, understanding the psychology of the Black Friday shopper is the key to transforming [...]

Looking for a contact center partner in Europe? Find out what advantages the EU offers for outsourcing customer support services and how Optima can meet your needs in 2025.

Looking for a free RPA solution? Discover the best Free RPA tools in 2025 and find out how you can start automating your processes at no cost with Optima specialists.

Contact us Call Center & Neuro-linguistics: how to structure dialogues that influence the customer's decision Introduction: Why some conversations persuade and others don't In a modern call center, performance is no longer measured in minutes or KPIs, but in the quality of the dialogue. In a world where every customer is bombarded with information, the agent's ability to guide [...]

Contact us How to build a successful call center team: the complete guide Building an effective telesales team is not a simple process. It's about recruiting the right agents, continually training them and creating an environment that motivates them to achieve exceptional results. If you want to build your telesales team [...]

Contact us How to manage difficult customers in a call center: Essential tips for success How to manage your difficult customers in telesales: Essential tips for success In telesales, every call is an opportunity to turn a potential customer into a loyal customer. However, sometimes you'll be faced with customers who are harder to [...]

Contact us 15 years of interactions that matter, thanks to you! 15 years of Optima: Our story, your story There are times in life when you stop and look back. Not with nostalgia, but with gratitude. Today is one of those moments. Optima is 15 years old. Fifteen - a beautiful age, full of courage and [...]

Contact us What is telesales storytelling? Telesales storytelling isn't just about telling anything, to anyone, anyway. It's about creating a compelling narrative that helps potential customers identify with your product or service, understand how it can improve their lives, and want to be part of that story. [...]

Contact us A day without the internet - real experiment and surprising conclusions Have you ever wondered what it would be like to spend a day without the internet? In a world where we are always connected to emails, social media and chat apps, the thought of spending 24 hours completely offline seems almost impossible. I decided to [...]

Eastern Europe has emerged as a competitive alternative to traditional outsourcing to Asia. By 2025, companies in the US, the UK, Germany, France and the Nordic countries are increasingly choosing this region for non-core outsourcing.

With over 2 million inhabitants and a dense network of corporate headquarters, Bucharest is Romania's main economic and employment hub. Every month, thousands of new jobs are posted on platforms such as eJobs, BestJobs and LinkedIn.

Romania has become one of the most attractive outsourcing destinations in Europe thanks to its combination of competitive costs, educated workforce and solid infrastructure. By 2025, over 250,000 Romanian professionals will be working in industries such as BPO, IT, customer support, RPA and shared services.

Contact us Top 5 Essential Skills for a Successful Remote Job in 2025 In 2025, remote working is no longer just a flexible option, but a standard in many industries in Romania and globally. Companies are looking for professionals who can work effectively from anywhere, but this requires more than just a good connection [...]

Contact us Why voice matters: how to use the right tone in sales calls In telesales and telephone sales, your voice is the most powerful tool you have.You don't have your smile, eye contact or body language - you just have your words and, more importantly, the way you say them.The right tone can turn a simple call into a [...]

How to increase your confidence in Telesales Contact us In telesales, confidence isn't just about mastering the script - it's the foundation that conveys professionalism, conviction and clarity to the caller. A confident agent has a genuine presence, expresses themselves clearly and handles objections calmly. In an industry dominated by rejection, confidence differentiates success from stagnation. Relevant statistics in telesales [...]

Why telesales done right remains relevant in 2025 Contact us In a world of automation, chatbots and artificial intelligence, many might think that sales phone calls are 'old-fashioned'. But the reality is otherwise:telesales done right is not only sticking around in 2025, it's becoming a competitive advantage for companies that treat it strategically. 1. [...]

In the digital age, BPO outsourcing is not just about efficiency and cost savings - it's about protecting personal and confidential data. Compliance with GDPR and, where required, HIPAA, guarantees information security and builds trust between companies and customers.

Logistics & Transport: why BPO is changing the rules of the game Contact us The logistics and transport sector is undergoing a profound transformation, driven by digitalization, cost pressures, labor shortages and rising customer expectations. In this context, business process outsourcing (BPO) is becoming not just an option, but a strategic necessity. Companies in [...]

Technical support outsourcing - a strategic step for SaaS companies? In the digital age, where customer experience determines loyalty and retention, technical support has become a critical component in the success of any SaaS company. More and more B2B and B2C companies are choosing to outsource this service out of a desire to: Reduce operational and payroll costs Increase the speed of [...]

Discover 5 reasons why travel companies choose multilingual BPO: 24/7 support, higher sales and flawless customer experience.

Financial Services Outsourcing Contact us In an increasingly digitized financial environment, call center outsourcing for financial services has become an essential strategy for companies looking to improve customer experience (CX) and maintain high security standards. Romania positions itself as a preferred destination for outsourcing due to its technical expertise, competitive costs [...]

Telesales outsourcing: the solution that boosted conversions for a European FMCG brand Contact us It may sound cliché, but sometimes the simple decision to let someone else handle the sales makes all the difference. That's what one European FMCG brand discovered when it chose to outsource telesales and found itself [...]

What you learn in a year of call center (and no college teaches you) "Hello, my name is... I'm calling about...". If you've said that line hundreds or even thousands of times, you already know that a call center job is more than just calling and talking. It's a real lesson in [...]

Mobbing in the workplace: how to recognize and prevent it - Measures at Optima Mobbing in the workplace is a negative phenomenon that can seriously affect the well-being of employees. Combating it requires a joint effort from the employee and the employer. On the one hand, employees can prevent the perpetuation of this type of behavior by reporting [...]

How to turn a "no" into a "yes" on the phone - A practical guide for telesales In telesales, the word "no" is inevitable. We hear it every day and sometimes several times an hour. But a "no" said by a potential customer is not the end of the road - it's the beginning of a conversation. More often than not, it's [...]

In today's global economy, outsourcing call center services is no longer just about cutting costs - it's also about staying competitive, supporting customers 24/7 and meeting ever-increasing customer experience expectations. But the key question remains: offshore call center services or nearshore?
In this article we show you the differences, the advantages, the challenges and some facts that [...]

Find out why more tech companies are choosing IT helpdesk outsourcing. Benefits, costs and efficiency in one article.

Customer Care Outsourcing: a real advantage for retail and FMCG brands In an increasingly crowded retail and FMCG market, Customer Care Outsourcing has become a strategic solution. In 2025, when consumers have higher expectations than ever before, customer relationship outsourcing allows you to offer [...]

Healthcare call center services: 24/7 patient compliance and support In a rapidly changing healthcare system, healthcare call center services have become essential. Whether it's handling patient calls, scheduling appointments or following up after discharge, these services enable providers to offer fast, empathetic and personalized assistance to patients [...]

Multi-lingual customer support: the secret weapon of global brands in 2025 In 2025, multilingual customer support is more than an advantage - it's a strategic differentiator. As brands expand into international markets, offering multilingual customer support is becoming essential for loyalty, satisfaction and sales growth. Speaking the customer's language [...]

Why call center outsourcing will help companies grow in 2025 In 2025, call center outsourcing is no longer just a cost-cutting solution, but a real growth strategy for companies that want to expand rapidly, improve the customer experience and remain competitive in a competitive environment [...]

Customer psychology in telephone sales: what an effective telesales agent needs to know Telephone sales remain, in 2025, one of the most effective methods of conversion, especially in a saturated digital environment. But success lies not just in using a compelling script, but in understanding customer psychology. An effective telesales agent knows that [...]

Artificial intelligence in the call center: efficiency, not replacement In the age of digitalization, artificial intelligence in the call center is no longer an option, but a necessity. In industries such as telecommunications, banking or outsourcing, AI supports operational teams through automation, rapid analytics and intelligent assistance. Not to replace humans, but to give them more time to [...]

The secret life of the call center headset: the diary of a forgotten superhero Monday, 08:59 - Waking up in the ring My name is Jabra. Or Plantronics. Depends on who's using me. I'm a call center headset. I've seen things. I've heard more. I'm the silent but indispensable coworker. At 8:59, he takes me out of the drawer. I still haven't [...]

What skills a telesales job develops (and how it helps your career) Have you ever heard the phrase: "it's just a job in a call center"?It's time to question it. Because in reality, a telesales job is a crash school in essential skills that will serve you well in almost any field [...]

Community Involvement: how a call center can make a difference through CSR In a world where corporate social responsibility (CSR) is becoming increasingly important, service companies, including call centers, have the opportunity to make a significant contribution to the communities in which they operate. Through well thought out and implemented initiatives, a call center can become a [...]

MIT VS. REALITY: AI in the call center world Artificial Intelligence (AI) has stirred both excitement and fear in the customer service and call center outsourcing industry. Some see it as a productivity engine, others fear it could completely replace human agents. Let's debunk the myths and see how AI [...]

Sales Burnout: Why it happens and how to overcome it Working in sales is dynamic, challenging and often intense. With clear goals, attractive bonuses and a fast pace, it can seem like a motivating environment. But behind the results and KPIs lurks a growing phenomenon: burnout. What is sales burnout and why [...]

Empathic leadership: how to lead diverse and remote teams The transformations brought about by hybrid or fully remote working have profoundly redefined the way leaders interact with their teams. Whether we're talking about geographically distributed teams or cultural, generational or personality diversity, the challenges of a modern leader are no longer just about establishing [...]

What KPIs (and other cool terms) mean in the call center Have you heard "KPI", "CR" or "Ticket" and nodded like you understood, but in your mind it was still buffering? Don't panic! We explain simply and clearly, without corporate jargon, what these terms mean when you work in a call center. [...]

Selling is not for everyone. But for those who choose it, it can be a way of life. It's about people, communication, adaptability and, above all, ambition. No two days are the same, and every 'NO' brings you closer to a 'YES' that can make all the difference. Sales don't start with [...]

The importance of customer feedback in service improvement Every customer interaction is a valuable learning opportunity. In a world of rapidly changing customer expectations, feedback is becoming one of the most important tools for optimizing service and enhancing brand reputation. From the simple question "How was your experience with us?" to analyzing [...]

The micro-moments in a day in the office that make all the difference - and how to capitalize on them Everyone talks about KPIs, reports, targets. But in reality, what makes a successful day in a call center are... the micro-moments. That smile between colleagues. The pause to breathe. A "Thanks, you saved the day." from a customer. Let's [...]

What we can learn from 'failed' calls - Mistakes can make us better Every salesperson has 'that one call' they wish they could forget about. The angry customer, the wrong script, the too long pause or that "oops, I hung up by mistake". But what if instead of sweeping these moments under the rug, we turned them into valuable lessons? [...]

What does a day in a modern call center look like? Spoiler: No, it's not what you think! Sunrise begins with login and coffee In a modern call center, the day starts with a click, not a sigh. Smart call management platforms give you all your data on screen - you don't need to know everything off by heart. You have [...]

Wellbeing at Easter: look after yourself, not just the cookies The festive season is a time of joy, reunions and special moments with loved ones. But often, it also comes with the hustle and bustle, endless to-do lists, general cleaning, traveling and lavish meals. In all the hustle and bustle, there's a risk of [...]

Small habits, big results: the complete guide for the communication professional In a call center, every day is like an emotional marathon. Not only do you talk to dozens of people, but you have to remain calm, empathetic and effective no matter the challenges. The secret lies not in the superhuman, but in some simple but strategic routines. Getting ready in the morning: the foundation of performance [...]

Beyond the phone: How it helps you grow as a salesperson Have you ever thought that behind a headset is actually a real personal development gym? Well, get ready to discover how a job that we tend to think of as monotonous can actually be [...]

From emotions to empathy: How to build your emotional intelligence by talking on the phone Imagine having the power to turn every stormy call into an exceptional experience and every objection into an opportunity for human connection. Welcome to the world of telesales - the ultimate emotional intelligence training room! Anatomy of an emotional interaction When the phone [...]

What you learn about yourself when you work with people The human mirror Few people realize that a call center is actually the most subtle and profound classroom of self-knowledge. Every call is like a mirror that reflects you beyond your professional attire, revealing hidden layers of your personality. Discover patience: Beyond the known limit [...]

Myths versus reality in sales: what actually works? Sales is a field that can make you take a step back, as countless misconceptions have arisen over the years. So, to provide greater clarity on this vast subject, we'll debunk some of the most common myths. Myth 1: Only extroverts [...]

Generation Z as sales agents - what's changing the industry? The BPO industry is undergoing an exciting transformation with the integration of Generation Z into sales and customer support teams. Brought up in the digital age, these young people bring with them a different working style, new expectations and a modern approach to customer relationships. But how [...]

Work from home in the call center: benefits and effective solutions Working from home has become a reality in the BPO industry, offering both benefits and specific challenges. Companies need to find effective solutions to manage remote teams and maintain a high level of productivity. In this article, we explore the advantages and challenges [...]

How to turn a difficult call into a positive customer experience Every customer interaction is an opportunity to build loyalty and trust. However, there are times when calls become tense, either because of an unresolved issue or because of strong customer emotions. Handling these situations with professionalism and empathy can transform [...]

Increasing productivity: effective strategies for professional success Productivity is the key to success in both professional and personal life. No matter the field, work efficiency influences overall performance and job satisfaction. But how can we be more productive without feeling overwhelmed? In this article, we explore strategies [...]

Key performance indicators (KPIs) in a call center: How do we measure success? An efficient call center is not only based on a high number of calls handled, but also on the quality of customer service. Measuring the performance of a call center is done through a series of key performance indicators (KPIs), which help to identify the strengths and weaknesses of a call center and [...]

5 effective team-building activities In a challenging work environment, strengthening the bonds between team members is key to increasing productivity and maintaining a positive climate. Team games are a great way to improve communication, develop relationships and boost creativity. Here are five activities that can help strengthen your team [...]

Christmas at Optima - Holiday magic starts at the office Let's get to know each other! As the days get shorter and the chilly air reminds us that the holidays are approaching, the Optima team gets into the Christmas mood with excitement and creativity. 🎄✨ Every year, we transform the office into a space full of joy, surprises and, of course, delicious flavors of [...]

How to create a positive and collaborative working environment Let's get to know each other! A positive and collaborative working environment is not just an ideal, it's a necessity in an ever-changing professional world. When employees feel valued, motivated and encouraged to collaborate, the whole team benefits and performance increases significantly. From [...]

Christmas Fundraising - The joy of the holidays lived through generosity The winter holidays are more beautiful when they are shared. With this conviction, our team has organized the Christmas Fundraising event, an opportunity to bring joy to those in need and to transform our passion for cooking into gestures of solidarity. Cook with your heart, help with your heart [...]

Recycle and Donate - The story of a successful campaign at Optima At Optima Solutions Services, we believe in the power of small gestures that together can make big change. We recently successfully completed our first SGR recycling campaign and the results speak for themselves: we have shown that involvement and solidarity can turn recycled packaging into hope [...]

How does outsourcing improve customer satisfaction? In a world where customer experience plays a crucial role in the success of a business, choosing a call center partner can mean the difference between customer loyalty and losing customers. While on the surface many call centers appear similar, the differences lie in the depth of service, the technologies used and the approach to customer needs. [...]

Not all call centers are created equal: Why Optima offers more than just a call center In a world where customer experience plays a crucial role in the success of a business, choosing a call center partner can mean the difference between customer loyalty and lost customers. While on the surface many call centers [...]

Romania: The best country for outsourcing Let's get to know each other! Companies are constantly looking to optimize their costs and increase operational efficiency. Outsourcing has become a preferred solution to accomplish these goals, and choosing the right destination is critical to the success of this process. In this context, Romania stands out as one of the most attractive [...]

Help Desk vs. Tech Support: Differences and Complementary Roles In an increasingly complex technology landscape, organizations rely on support services to keep their operations running smoothly and their users happy. Two of the most common concepts encountered in this context are Help Desk and Tech Support. Although often used interchangeably, these two functions have different roles [...]

Optima: The story of success built on passion and innovation Our story began a few years ago, in a modest office with just nine passionate people. Today, we have grown into a large and dedicated team with offices in Bucharest, Iasi and Brasov, and we are proud to be among the leaders in business process outsourcing in Romania. We have built our reputation [...]

From first hello to customer for life: The magic behind Optima solutions Have you ever wondered what makes some companies have customers who return with smiles year after year? The secret lies in how they turn every interaction into a memorable moment. And that's where our story about how Optima [...]

Empathic Communication The Art of Building Authentic Connections I still remember the moment when I realized the power of empathy in communication. One day, one of my coworkers walked into the office visibly upset. Instead of saying the classic "Let it pass!" or ignore him, I stopped what I was doing and asked him simply: "You seem to be going through a [...]

Gamification of internal training: A powerful tool for increasing employee engagement In a world where dynamism and competitiveness define the modern business environment, companies are constantly looking for innovative ways to keep their employees motivated and engaged. One concept that has gained momentum in recent years is gamification of in-house training. This approach not only revitalizes [...]

Practical guide: how to choose the right partner to increase conversions Imagine your business is a complex jigsaw puzzle, and strategic partnerships are the missing pieces that complete the picture of success. Choosing the right partner can be the difference between modest growth and an explosion of conversions. Whether it's collaborations with influencers, other [...]

The importance of a high NPS in business success Net Promoter Score (NPS) has become an essential tool to measure and evaluate customer loyalty and satisfaction. In an increasingly competitive marketplace, a high NPS not only reflects customer satisfaction, but also has the potential to turn those customers into loyal promoters of a [...]

Omnichannel vs. Multichannel in Customer Relationships: What's the Difference and What's Right for Your Business? In the dynamic landscape of modern business, customer relationships play a central role in the success of any organization. One of the most important decisions you need to make in this context is choosing the right strategy to [...]

Trends in remote team management In recent years, remote working has gone from a secondary option to a standard for many companies. As technology evolves and companies adopt flexible working models, managers are challenged to adapt their leadership style. In this context, managing remote teams requires a strategic and innovative approach. This article [...]

How to manage your time effectively in the digital age: Tips and tricks Have you ever found yourself at the end of the day wondering "Wait a minute, what did I do today?" while notifications keep bombarding your phone? Well, welcome to the survivors club of the digital age! Let's see how we can turn chaos into productivity without giving up [...]

The Journey to Leadership: Essential Skills for Becoming an Authentic Leader Have you ever dreamed of leading a bunch of employees to corporate glory, only to realize that the only bunch you're leading is the bunch of pens on your desk? Don't worry! Especially if you've taken the Management Trainee internal course! [...]

A practical guide to improving professional relationships Do you ever think about how to tell your colleague that his presentation was as captivating as a documentary about growing grass on a Monday without making him feel disappointed? Or how to receive criticism without making you run to the bathroom crying? Welcome to [...]

BPO 2.0: How to become a superhero in the digital age Imagine a world where robots take over repetitive tasks and humans focus on solving complex problems and innovation. Well, in the Business Process Outsourcing (BPO) industry, this world is no longer just a fantasy - it's the reality we live in. O [...]

How to deal with emotions at work? The ability to manage our emotions is becoming increasingly important in today's rapidly changing world. Regardless of the field we work in, emotions influence our decisions, our relationships with colleagues and the way we cope with daily challenges. Let's explore some ways [...]

Rather than an ordinary Call Center, better OptimAmazing! You know when you call a call center and feel like the operator would rather be anywhere else? Well, let's talk about how we can change that and make call centers places where people actually want to work (and where [...]

How we transform your customer relationship: the secret to customer loyalty in 2024 We know that in a fast-paced world, the connection you have with your customers is more important than ever. It's not just about solving problems, it's about building lasting relationships built on trust. In this article, [...]

We Plant. What are you doing?" - afforestation campaign Together with the Optima community, we organized the "We Plant. What are you doing?", an initiative aimed at afforestation and revitalization of the environment. The action took place in a deforested area on the outskirts of the city, bringing together our colleagues and members of the local community for a common cause: to protect and improve [...]

Your Blood, a Drop of Hope, a Chance to Live At Optima, social responsibility and community involvement are fundamental principles that guide our work. In this spirit, we have launched the campaign "Your Blood, a Drop of Hope, a Chance to Life", a blood donation initiative aimed at supporting the medical system and saving [...]